Before you can win a trial, you must first understand your opponents’ strengths and how you could lose. Jury trials are dynamic, complex, and (in many ways) unpredictable. Pre-trial jury research sheds a light on how jurors will perceive the case long before you need to present your arguments in court.
We understand that every case is different. Highly capable trial attorneys would never apply the same strategy to each case they argue in court. Likewise, we at Mind Matters do not apply the same cookie-cutter format to pre-trial focus groups or mock trials. For each project, we work closely with our clients to understand your specific case issues and what questions you want answered so we can design a project to fit your specific needs within a clearly defined budget.
When the world adapted to working remotely, so did we. We offer the same great, reliable, quality pre-trial research whether the study is conducted in person or online. Contact our focus group specialist, Dr. Andrea Hunter, to learn how we can design a focus group to meet your specific needs (firstname.lastname@example.org or 206-886-3985).
Once we fully understand the nature of the case, we can determine which research format would be most appropriate for your case:
The best time to learn if an argument or witness is effective is BEFORE the trial begins.
“Andrea and George are terrific. Both have assisted me in preparing clients to testify and with jury selection. Before I go to trial, I like to work with Andrea as we develop themes and figure out the best way to structure the case story. She has a talent for simplifying a case and identifying the language and arguments that will resonate with jurors. Not only is working with both of them a pleasure, they have helped me win trials.”NANCY ELLIOTTPartner Merrick Hofstedt Lindsey Seattle, WA