Case-Specific Research Design:

Once we fully understand the nature of the case, we can determine which research format would be most appropriate for your case:

• Discovery & Discussion Focus Groups. Ideal for cases early in the discovery process. We present the case facts in a neutral format to group(s) of mock jurors. Afterward, we lead an in-depth group discussion to explore juror reactions to the case and answer their questions.
• Guided Narrative Focus Groups. Useful at any point in the trial process. A Mind Matters consultant or the participating attorney presents the case facts in a narrative format, followed by an optional Q&A session facilitated by Mind Matters. Mock jurors are divided into balanced deliberation groups to deliberate the case.
• Mock Trial / Adversarial Focus Groups. Ideal for cases set for trial within 6 months. Attorneys present a “cl-opening” (a hybrid of opening and closing remarks) on behalf of each party, including the display of witness videos, to 24-48 participant jurors. Individual written feedback is obtained after each case presentation so we can track what aspects of the case were most influential to jurors’ decision-making. Jurors are divided into 2-4 balanced discussion groups to deliberate the case and render a verdict.